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Bēhance

Superjuice

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  • SUPERJUICE
    Print campaign
  • Concept: Superjuice brings out the inner goodness in anyone and everyone.


  • RADIO

    Narrator: British, male, dry, pondersome tone, slow read.

    Aunt Dextra hadn’t been seen for fifteen years. And it made all the more sense when I saw her nails. Gardening had been a passion, but by gum Dextra, what about fashion?
    She’d spent all her adult life in the confines of an invention shed, unsurprised was I that she’d never been wed. She was pleased as pie with her latest creation, of which had to be made a demonstration. The juice of 10 fruits’, she cried, without pretension, ‘how’s that for a clever invention?’. Within seconds, she funneled down some juice, and with it the effects of a serious spruce. By golly, Aunt Dex, what’s in this stuff? If I told you my duck, I’d have to give you the pluck.

    Superjuice. 10 fruits. 10 Vitamins. One helluva fruit had to have come up with that.



    Narrator: British, male, dry, pondersome tone, slow read.

    I hadn’t seen Aunt Dextra for two peaceful decades. So when the call for tea with Aunt D finally tinkled, I gulped down a tot, packed some biscuits and hopped onto the train to Bergvliet where she lived. Her invention shed was a cosy form of organized chaos. Veiled behind green plastic concealed what seemed like a deformed Christmas tree. She swore me to secrecy, and with crossed fingers behind my back, I nodded earnestly. She flung the veil off. Appearing in a ray of light, a freak of nature gave me a wonderful fright. A tree full of unrecognizable fruits. Fruits, not one similar to the next, full of textures and colours, the only thing consistant was it’s ten sided un-shapeliness. All Aunt Dextra could do was skip on one leg, click her fingers, and spin around, as if she’d created some magical thing. ‘Is this the wobberjunlge you’ve been working on since WW2?’ ‘Yes! Yes it is!’ And by gum, she’d done a spectacular thing.


    Superjuice. 10 fruits. 10 Vitamins. One helluva fruit had to have come up with that.