INSTANT SUPERGLUE SYSTEM C654 CYANOACRYLATE GEL
Brief: Concept of print and digital campaign for Arexons' superglue.
Target: men-women 30-60 years.
Solution: Creating 4 various concepts: 2 print campaigns, 2 banners.
Concepts: The first serie of prints talks about the simplicity of fixing the broken objects, as if it was a sliding puzzle game. The second serie of prints represent the memories of the objects that may mean something really special and a better way is not leaving it in past but giving it a new life. The first banner is made especially for news websites and the second one is for the online dating networks.
Tone of voice: Ironic, Surprising, Attractive.