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Bēhance

Superglue Campaign for Arexons©

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  • Arexons
    INSTANT SUPERGLUE SYSTEM C654 CYANOACRYLATE GEL
    Brief: Concept of print and digital campaign for Arexons' superglue.

    Target: men-women 30-60 years.

    Solution: Creating 4 various concepts: 2 print campaigns, 2 banners.

    Concepts: The first serie of prints talks about the simplicity of fixing the broken objects, as if it was a sliding puzzle game. The second serie of prints represent the memories of the objects that may mean something really special and a better way is not leaving it in past but giving it a new life. The first banner is made especially for news websites and the second one is for the online dating networks. 

    Tone of voice: Ironic, Surprising, Attractive.
  • Title: "Solve easily."
    Client: Arexons
    Art Direction: Karina Nurdinova
    Copywriting: Ida Mandolini
    Brief supervision: Aureliano Fontana, Bruno Vohwinkel
  • Title: "Ridiamo forma ai tuoi ricordi." ("We reshape your memories.")
    Client: Arexons
    Art Direction: Karina Nurdinova
    Copywriting: Ida Mandolini
    Brief supervision: Aureliano Fontana, Bruno Vohwinkel
  • Client: Arexons
    Art Direction: Karina Nurdinova / Enrico Sangiorgio
    Copywriting: Ida Mandolini
    Brief supervision: Aureliano Fontana, Bruno Vohwinkel
  • Client: Arexons
    Art Direction: Karina Nurdinova / Enrico Sangiorgio
    Copywriting: Ida Mandolini
    Brief supervision: Aureliano Fontana, Bruno Vohwinkel