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Bēhance

Super Saver

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  • Super Saver is a chain of grocery stores in Nebraska. Their current logo was very generic and used the color black as a main color. Black shouldn't have any place in a grocery store brand. Rather, I replaced it with white because of the different charateristics it is associated with (i.e. cleanliness, health). I wanted the new mark to be a lot more inviting and cater more towards the family.