Showcase & Discover Creative Work Sign Up For Free
Hiring Talent? Post a Job


Super Saver

  • 61
  • 0
  • 0
  • Super Saver is a chain of grocery stores in Nebraska. Their current logo was very generic and used the color black as a main color. Black shouldn't have any place in a grocery store brand. Rather, I replaced it with white because of the different charateristics it is associated with (i.e. cleanliness, health). I wanted the new mark to be a lot more inviting and cater more towards the family.