Sunnyside Federal is, the friendly savings bank that’s been serving the Rivertowns communities 35 minutes north of New York City for 80 years. We recently completed a rebranding program including market research, new logo, tagline, and local newspaper ad campaign. Toolkit of graphic elements unify design and messages in signage, banners, ads, marketing collateral, and Web site, www.sunnysidefederal.com

The new sun mark is a “fractal,” a geometric form made of many parts, like Sunnyside’s community of customers.