Sunny Bay Café is a trendsetting restaurant in an eclectic beachside town in Central California. The town’s avant-garde community frequents Sunny Bay Café for family meals, relaxing days at the beach, and even business luncheons. Sunny Bay Café is a “go-to” restaurant for the latest in cuisine. Customers of Sunny Bay Café are 25 to 45 years of age and earn between $50,000 and $100,000 per year. Sunny Bay Café is not the usual, hole-in-the-wall restaurant found at the beach. Sunny Bay specializes in signature dishes such as crepes, breakfast omelets, and paninis. Mosaics are located throughout the restaurant décor and embody the restaurant’s ambiance. Sunny Bay Café needed a new set of menus to match the restaurant’s eclectic environment. The café wanted breakfast, lunch and dinner menus that would tie together the restaurant’s décor, beachside atmosphere and cuisine.
Solution: It was decided to use mosaics in Sunny Bay Café’s menus to incorporate the restaurant décor. Close-up views of the mosaics were chosen to show the detailed aspects of the artwork. Each menu cover featured a different mosaic design, which was done to show the variety found in both the restaurant’s dish selection and the varied customer base. With the front side of the menu being so intricate and detailed, the backside was kept clean and set on a neutral background to offset the complexity of the front side. The headlines and subheads used a handwritten font to convey the carefree attitude of the beach-front customer. The rest of the type was in a clean sans serif to balance the handwritten type. Each menu used the same format to keep the brand consistent, but in order to create a distinction between each menu, the mosaic photos and the color used for headlines and subheads varied. The headlines and subheads were kept in a cool color palette to offset the warmer color background and the bright colors found in the mosaics on the front side.