Sun ‘n’ Fun selected Focus Lab to re-brand their established car and bike rental company on Martha’s Vineyard, Massachusetts. After 30 years in business, the owner wanted to update the look of the company, while maintaining the brand recognition gained over the past three decades.
In order to create continuity while moving to a new look, our branding design was built on a slightly-modified version of their existing color palette. With these colors, we created an all-new set of visual elements to invigorate a mature brand, clearly communicate the services offered and invoke the audience’s positive associations with the business’ amazing location. In the end we delivered a simple and timeless identity that will serve this brand for years to come.