Rebranding project centered around a new brand strategy.
Sunlover Heating products compete in highly competitive markets. However Sunlover Heating are one of the few companies that provide such a broad range of products and needed to be distinctive across all these areas. The new strategy aimed at position Sunlover Heating as the premium supplier of pool heading products
Reviving a tired brand with an invigorated look and consistent strategy for delivering a premium quality product and service.
We created a strong brand identity that successfully encompasses all product areas. The new brand look highlights their core heating product business through the use of warm orange tones " a distinctive break from the cliché blue colour pervasive in the pool industry. The fresh identity was applied to website, catalogues, promotional material and and regular advertisements.