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Bēhance

  • Client: Sunday Publishing 
    Service: Brand Reposition
  • Synopsis

    About
    Sunday Publishing is a contract publishing agency run by some of the most experienced names in the industry. Their clients include: Allianz, British Gas, Conran, Deliverance, Mothercare, Play.com, Reed, Royal Marsden, Serco, Strutt & Parker, Toyota, Western Union and Westfield

    Background
    We have worked with Sunday Publishing on numerous projects employing the breadth of our services, they understand our ability to deliver and therefore entrusted us with the re-brand of their company.

    Insight
    Effectively communicating Sunday Publishing’s brand message as a expanding, highly creative yet professional and business orientated company.


    Deliverables

    Sunday Publishing’s culture of excellence, fun and personality was optimised by our selection of two type faces, a Serif to describe their fun and personal nature and a Sans to depict their professionalism. The logotype was a fluid explanation of the brand and ethos. Sunday Publishing is a young effervescent company that has matured into a big player in the publishing sector. We delivered a full package of digital documents to accompany their new logotype and facilitate a unified brand experience. Ranging from Microsoft Word template files to speed up the administration process, InDesign templates with hot keys for new business proposals alongside Apples Keynotes presentation programme to replace PowerPoint presentation files.

    “From logotype to workable Word templates, &&&’s rebrand of Sunday was creatively and technically brilliant. The process was also brilliantly collaborative.”
    Matt Beaven, Editorial & Creative Director, Sunday