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Bēhance

SUN MAID

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  • • READ THIS FIRST•
    Early 2009, we were comissioned to an amazing work in a very different manner. One of our clients, a brazilian industry, wanted to give a present to a friendly supplier in the USA, for that they did hire us to give a new perspective to their supplier packaging line. One of the most iconic brand in America: SunMaid raisins.
    As a starting point, we have made ourselves a briefing, rersearch and everithing. The concepts were created to bring all the naturality from the real fruits, the countryside and the fruit growth to the packaging without loosing it's impact and it's strong personality.
    The work was presented back then but, we've never had a formal feedback, specially because they've never asked for the work afterall.
    Anyway, we do think it still has its strenght and It could have made a big difference to the brand and can still do.
    We also feel very fortunate to have done it!
  • • ACTUAL PACKAGING •
  • concept
    • NATURAL GROWN •
  • concept
    • FROM OUR FARMS TO YOU •
  • concept
    • DOC - PROTECTED DESIGNATION OF ORIGIN •
  • concept
    • QUALITY ASSURANCE •