The term “brand” refers to more than just the design of a company’s logotype
and stationery — it is a blanket-term that refers to the particular way that an
presents itself and interacts with the world. It is the relationship
that the audience has with it. It is it’s story. Develop a mark, identity and identity system for the Summerfest Concerts.
an identity that will reflect the attributes and purpose of this
organization as it relates to its audience(s) and needs.
About Summerfest: Summerfest Concerts, founded in 1991, is a professional chamber music
ensemble that enriches the cultural life of Kansas City by providing
fine performances of chamber music in the summer. Summerfest
programming offers variety in instrumentation and musical styles and
emphasizes the performance of lesser-known pieces from all eras, as
well as the works, input, and appearances of living composers. The
centerpiece of Summerfest’s activities is its series of concerts on
Saturdays and Sundays in July. Educational outreach and
“out-of-season” concerts allow Summerfest to serve the community and
stay in touch with their audience throughout the year.