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Summerfest Branding Project

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  • Branding Project
    Summerfest Concerts, Spring 2011
  • The goal of this project was to create a successful and working brand for Summerfest Concerts. Summerfest Concerts is a group that plays chamber music. They play four times during the summer in Kansas City, which is how their name was developed.

    The branding system that was created included a letterhead, business cards, envelope, note card, final logo, color palette and the homepage to their website. Two wildcard designs were also included. I chose a brochure, poster and CD packaging.
  • Different versions of the logo
  • Letterhead – Front and back
  • Business Card – Front and back
  • Home page of the website
  • CD and Packaging
  • Poster
  • Program
  • Final Brand