- Branding Project
Summerfest Concerts, Spring 2011
- The goal of this project was to create a successful and working brand for Summerfest Concerts. Summerfest Concerts is a group that plays chamber music. They play four times during the summer in Kansas City, which is how their name was developed.
The branding system that was created included a letterhead, business cards, envelope, note card, final logo, color palette and the homepage to their website. Two wildcard designs were also included. I chose a brochure, poster and CD packaging.