The Patch were having a Buy 1 get 50% off sale and approached Bone Creative to promote and sell this to the public. We named the sale "Summer is for Dresses" and created a large scale poster illustration with photography to promote the sale. We updated their spalsh page to firmly align their brand.
We also held an open "fashion shoot competition" where the girls would be treated to hair and make up styles and then to be photographed modelling a dress of their choice from the store. The chosen photographs were then marketed across social media and the one that garnered the most likes won a $100 gift voucher and featured on the shopwindow as an ad. It was a huge hit.
We also held an open "fashion shoot competition" where the girls would be treated to hair and make up styles and then to be photographed modelling a dress of their choice from the store. The chosen photographs were then marketed across social media and the one that garnered the most likes won a $100 gift voucher and featured on the shopwindow as an ad. It was a huge hit.
