BRIEF
Suka-Suka Bento is a Japanese family resto located in the flourishing city of Mojokerto, East Java, strategically right in the southwest of the province's capital. As the citizen's purchasing power increase, they started to go downtown for more culinary exploration, especially Japanese food. Therefore, the demand for a local Japanese family restaurant is observably high.
The client was fond toward 'pictorial' or 'mascot-based' logos that emphasize friendly and affordable feels with warm colors. Since this resto is going to be the first in the city, they also wish for the cultural elements to be highly prominent in the final design.
Suka-Suka Bento is a Japanese family resto located in the flourishing city of Mojokerto, East Java, strategically right in the southwest of the province's capital. As the citizen's purchasing power increase, they started to go downtown for more culinary exploration, especially Japanese food. Therefore, the demand for a local Japanese family restaurant is observably high.
The client was fond toward 'pictorial' or 'mascot-based' logos that emphasize friendly and affordable feels with warm colors. Since this resto is going to be the first in the city, they also wish for the cultural elements to be highly prominent in the final design.
CREATIVE THOUGHT
To convey a friendly feel and answer the brief for a mascot-based logo, a girl in kimono was chosen. This also follows the human-interest factor in photography theory that human was naturally drawn to put interest or sympathy towards visual depiction of another human. Therefore, the girl's smile and open body gesture conveys friendliness and welcome value.
To convey a friendly feel and answer the brief for a mascot-based logo, a girl in kimono was chosen. This also follows the human-interest factor in photography theory that human was naturally drawn to put interest or sympathy towards visual depiction of another human. Therefore, the girl's smile and open body gesture conveys friendliness and welcome value.
The bento box was placed in such perspective to brings out an illusion of depth in the logo, which enables a certain feeling of spaciousness. The background was known as Japanese "Hinomaru" or the red sun circle in their national flag. The logotype is highly legible all-caps with a distinctly low profile of Japanese shodō brush strokes, enclosed with hiragana of 'Su' and 'Ka' to enhance it.
