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Sugoi Tea's Brand Identity
Rachel Liu
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Sugoi Tea Brand Identity
April 2012
Matcha Tea Branding for Startup
Created brand identity for Sugoi Tea startup from conceptual to creation. Requirements of the brand includes:
Designed and developed Sugoi Tea's logo, business cards and packaging labels. Also provided creative direction for brand and their
Business card - dark version
Business card - light version
Business card - contact details example
Packaging label - back
Brainstorming word associations for what the brand stands for.
Initial logo ideas and sketches
Development of Sugoi's logo with more sketches
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Sugoi Tea's Brand Identity
11
976
0
Published:
June 17th 2012
Rachel Liu
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Owner
Rachel Liu
London, United Kingdom
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Sugoi Tea's Brand Identity
Brand identity developed for startup
11
976
0
Published:
June 17th 2012
Tools
Illustrator
Sketchbooks, Notebooks, Journals
Sketch Book
Pencil
Technical Pen
Creative Fields
Branding
Packaging
sugoi tea
Matcha Tea
Logo Design
brand identity
japanese tea
Packaging Label
business card
logo
Startup
tea
Copyright Info
Attribution, Non-commercial, No Derivatives
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