- Editorial Design ServedProject Featured On:Editorial Design Served — 4/5/13
- Sugoi Brandbook 2011
CW: Joel Stacy
ECD: Mike Caguin
ACD: Joe Monnens
Designers: Fabien Dodard, Joe Monnens
- With a complete visual identity system, we gave Sugoi a brand overhaul which objective is to visually and verbally express their brand promise: "We go beyond so you can". A new iconography system, a new set of patterns, a collection of design elements, a new color palette, new typograpic treatments and new photographic treatments make the groundwork of Sugoi's revamped brand.