Located in the historic downtown Stevens Point, Wisconsin, Sugar Doll is a boutique of fine papers and confection. Catering to mostly women, they were in need of a re-branding to suit their demographic in a better way. Sugar Doll wanted to be portrayed as whimsical, feminine, and elegant. The colors I chose for this brand are based off of the luxury of dark chocolate, the whimsical freshness of daffodils, and the femininity of pink orchids. The goal for this re-branding was to create an extravagant experience for the shoppers that encourages them to be loyal customers.