Subplot Reel 2009
When it came time to re-examine some of Subplot Design Inc’s own self-promotional materials, theynoticed that the “Self-Promotional Video” was a new phenomenon popping up onmany local and international design firm and agency websites over the pastyear. But as anyone would expect from Subplot, they have subverted the formatwith their first “SubplotReel” which launched online yesterday. “We just kept seeing thesame old clichés out there”, says Matthew Clark, Subplot Principal and CreativeDirector. “Ridiculously fast, rock-and-roll videos; pretentious, arty,pseudo-philosophizing; and photography so abstract and blurry that you can’teven make out the quality of the work itself. So when it came time to do ourown video, we knew we had to poke fun and turn the paradigm on its head”. The video takes a directrun at three very tired clichés in self-promotional videos, and then switchesgears to give Subplot’s clear and concise point-of-view on the power of “realideas”, the definition of "great design", and the power and scope ofone of Subplot’s key strengths: “complete brand identity” creation. “We are dedicated tofinding strategic solutions to our client’s tough business and marketingproblems, and we do this through unique, relevant and memorable brand design”,adds Clark. “So when it came time to do our own video, why would we approach it any differently?"
