Subito.it is an italian company that through an online portal gives the possibility to private consumers and firms to sell or to buy whatever type of product and service; from clothing to technology, automobiles or mopeds, furnishings, real estate and job offers.
For company's birthday conference they asked a creative kit as a gift for press officers.
The main concept developed is a card game, a memory game, that simulates main Subito.it's purpose: relationship among sellers and buyers. Actually, players have to make couples, finding the two illustrations with the same object, and the idea of a meeting is highlighted by the 2 group of cards: "offro" (offers) and "cerco" (looking for).
MEMORY GAME - il meraviglioso giuoco che fa incontrare venditori e compratori!
All kit is composed by:
a leaflet with company profile written in form of game instructions,
25 couples of illustration for a total of 50 cards.
Illustration, art direction, graphic design, packaging.