JUMP aroud
STYLING for JUMP [urban brand]
STYLING for JUMP [urban brand]
JUMP is an urban and work out brand in Brazil. The owners and the fashion designer Teresa Borges hired me to create a concept strong enough to release the new era of JUMP. They wanted more than an ordinary runway show. As I love to innovate the challenge was accepted and very well executed.
It was an exciting job which I developed the whole concept for the fashion show based on urban culture. I decided to have Mcs, Djs, B-boys and models performed live the entire day inside the store. An artist doing a graffiti mural during the event outside of the store, he was also making stencil in products chosen by customers such as T-shirts. While choosing the pieces to buy from the new collection, guests were served food and drinks , everything to make them comfortable enough to take their time enjoyable in every aspect of the fantastic atmosphere that I created to JUMP store.
The event was so successful that they decided to repeat in the second store that they opened inside a mall.
It was an exciting job which I developed the whole concept for the fashion show based on urban culture. I decided to have Mcs, Djs, B-boys and models performed live the entire day inside the store. An artist doing a graffiti mural during the event outside of the store, he was also making stencil in products chosen by customers such as T-shirts. While choosing the pieces to buy from the new collection, guests were served food and drinks , everything to make them comfortable enough to take their time enjoyable in every aspect of the fantastic atmosphere that I created to JUMP store.
The event was so successful that they decided to repeat in the second store that they opened inside a mall.
The Jump store inside BHshopping Mall.
The beginning of the mural painting outside the savassi store AND clients taking a look on stencil T-shirts.
