Branding, Stylelist.com, Stylelist at Saks 5th Ave
AOL looked to Gin Lane to rebrand and relaunch Stylelist.com in 2011. The site is one of AOL’s most important and highly trafficked independent websites. Our goal was to give the online property confidence and a bold image, while referentially providing the brand a more classic “New York” look.
For Fashion Week 2011, Gin Lane collaborated closely with AOL to conceptualize, design, develop and install a spectacular digital installation in Saks Fifth Avenue’s flagship storefront windows. The installation featured live streaming data, original artwork, and site-specific content. The window displays were one of the most written-up and discussed collaborations between fashion & technology for Fashion Week.
For Fashion Week 2011, Gin Lane collaborated closely with AOL to conceptualize, design, develop and install a spectacular digital installation in Saks Fifth Avenue’s flagship storefront windows. The installation featured live streaming data, original artwork, and site-specific content. The window displays were one of the most written-up and discussed collaborations between fashion & technology for Fashion Week.
