Responsibilities: project management, copywriting, design
Details: Worked with a small team to generate content and design a Style Guide for City Year that was optimized for screen viewing (PDF). This is City Year's first comprehensive document that informs people of all of our brand rules with regard to visual appearance, language and producing content for the web. Emphasis was placed on clear organization, succinct content and wide margins to facilitate the reading experience and above all, emphasize the importance of simplicity as the essence of the City Year Brand.