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  • We developed the style guide of the new products line for the students of Armando Alvares Penteado Foundation (FAAP).

    Aimming to explore the attributes of the foundation and to establish a unity among the collection, the project expressed the technological and traditional characteristics of the institution, attracting the attention of its audience, the students.

    The main challenge of this project was to associate and unite effectively opposite concepts: the traditional and contemporary.