- Stutterheim RaincoatsBranding, Art Direction, Photography & Web Design
- CLIENT: Stutterheim Raincoats
COMMISSIONED BY: Alexander Stutterheim
AGENCY: Morris Pinewood Stockholm
DESIGNER: Mattias Frodlund, Hanna Moe
ART DIRECTOR: Mattias Frodlund, Hanna Moe
PHOTOGRAPHER: Mattias Lindbäck
WEB CODING: Staffan EstbergPRODUCT PHOTO: Anders LindénHAIR & MAKEUP: Sandra Öjeland / Mikas
ABOUT THE PROJECT:
For the Swedish fashion brand Stutterheim Raincoats, Morris Pinewood Stockholm developed a Branding Strategy and a Graphical User Interface for online use.
The design scheme included a full set of image guidelines, image look-and-feel, web design templates, GUI templates, tone-of-voice and logotype refinement. The image guidelines was built on the premise of a premium retail brand and the chosen execution was deeply inspired by the classic swedish film "The Seventh Seal" by Ingmar Bergman, beautifully photographed by master cinematographer Gunnar Fischer.
All of the images for the Stutterheim Look Book was photographed on location at a small island in the Stockholm archipelago, called Landsort. Working with hi-contrast black and white photography, our photographer Mattias Lindbäck managed to capture the very essence of the brand – Swedish Melancholy at its driest.
For the web design we chose to work with the classical cut of the Caslon typeface, combined with the newly designed Gotham (by Hoefler & Frere-Jones) Last but not least we added a splash of yellow as key colour accompanying the images.
Stutterheim Raincoats – Handmade in Sweden
No Gore-Tex. No velcro. No mass production. And no straps or strings dangling from every seam. Stutterheim Raincoats – the only raincoat you will ever need.Using the the finest craftsmanship, materials and details, the Stutterheim Raincoat is a state of the art version of the traditional raincoat worn by generations of Swedish fishermen (and the occasional genius film director). It is hand sewn at our factory in Borås, Sweden by one of our skilled seamstresses. To meet our high standards and to guarantee that every coat is 100% wind and water proof, every single seam is carefully sealed with tape. Finally, each coat is individually controlled, numbered and signed by the seamstress who has sewn it.