The task of the 26th competition of German Student Union „Studying with disability or chronic disease“ was to either inform, show or reduce prejudices towards studying with disability or chronic disease.
My approach consists of two different ideas, disabilty and dyslexia.
The inaccessibility of the university campus prevents the student with disability to reach event XY. I transfer this circumstance to the reader of my posters, which are hard to read through wide letter spacing and a glimmer effect. The hard readability stands for the inaccessibility of the university campus.
The other approach faces Albert Einstein as dyslexic. Copy was blurry to him, single letters disappeared. Though he was a genius.
ORIGINAL SIZE OF POSTERS DIN A2.
Jakob Schedler
www.jakobschedler.de
'39 doors - 2 automatic doors'
'No elevator? No ramp? No automatic door?'
'Room 4.73? No elevator up to floor 4. Going up the stairs. Doors without automatic. Over the threshold.'
'E equals m squared. Genius defies dyslexia.'
Visual Identity for Jakob SchedlerBranding
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