Studio: Coffee for the Creative
- Studio
Coffee for the Creative - After three plus years in art school and countless cups of coffee with my peers in our various studios, morning, day, and night, I chose to develop a coffee brand just for people like us.
- This comprehensive brand identity describes my hypothetical coffee company Studio. It is designed for young creative and vivid personalities. Studio's goal is cultivate a community of young artists and creative thinkers, while delivering them a quality, Fair Trade certified brew to help fuel their individual and collective innovation.
This brand essence book describes the personality of StudioIt uses a japanese stab-stich and its slip cover is made from a used printmaking apron.
Studio's packaging is based on an adaptable platform to highlight different artists from each region the blend describes.This set highlights well-known painters. Future sets could highlight musicians, writers, contemporaries, etc.
This month's in-house artist cup series is illustrated by Ohio University painting student and Athens native, Keegan Mcgee. The artist cup series is one way Studio promotes young and progressive artists.- Poster for Studio's grassroots event, Underground Exhibition. This gallery hop weekend shows artworks in the basements of local businesses. Other events include artist lectures and workshops, open mic, and live music.
- Logo Study
- Logo RefinedStudio's logo is a blank canvas.The form allows for dynamic flexibility and application while maintaining a level of structure.We invited others to fill the space with their imagination.
- Standard form
- ColorSlightly offset color mimics the effects of screen printing
- Brand book
- Spanish blend: Pablo Picasso
- French blend: Eduoard Manet
- Colombian blend: Fernando Botero
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