Norges Helsehøyskole, is a new school that has collected two schools under one roof with studies in ostheopathy and acpupuncture. They wanted a new visual identity and brochure for their joint student clinic, which later on could be transferred as the new visual identity for the school.
Ostheopathy and acupuncture are new treatments for most Norwegians. Research on similar clinics showed the importance of having a stronger and more clean graphic design, to be trustworthy and get attention. Therefore our idea was a brochure that stands out, that will get attention, is rememered and creates credibility. In order to achieve that we decided on a visual profile with a clean look, a strict grid and a good balance between photos and text. The photos have the pasient, body and treatment in focus, not their faces, to visualize the clinic as a safe and serious environment.