The XOCO wordmark is composed of hand–drawn type to reflect the handmade chocolate. The shape of the cacao pod is featured in the last "O" in XOCO.
Business papers were printed on an off-white, 100% post-consumer waste paper.
An educational booklet explains how chocolate is made—from the cacao pod to the finished product you see in stores.
Packaging was created for pre-assorted selections. Each box features a pattern band inspired from Mayan art and design. Each color represents a different confection selection inside of the store.
Packaging was also created for customizable boxes of truffles. The three boxes can hold 1/2 lb, 1 lb or 2 lbs of chocolate. The belly band was inspired from Mayan art, and is used to hide the seam where the box opens.
