Student Fair Tarrifs Campaign
Promote new pricing structure "Fair Tarrifs" for students and attract with a 25 % discountTARGET GROUP
Students in Czech Republic who would benefits from new tarrifs e.g. calls charged by the second
and unlimited texts
The campaign was based on the czech word "Tahák" in a "wordplay" concept. "Tahák" is the word to describe the system used for cheating during the school examinations. Every student has at least one expirience of this.
Tahák is also commonly known as something catchy, interesting or great to have.
Idea making, Art Direction, Graphic Design