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Strong Fans

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  • Strong Fans
    Mc Cann India
  • McCAnns India  originally proposed a very flat 2d execution for their campaign. (See below) We however suggested a treatment using grayscale vector and then texturising it in photoshop.  This led to a very unique style that we hadn't done before. ( Its always this voyage of exploration that really gets our juices flowing) The artwork had to show a complex world, emanating its power from a large household fan.