The intrepid group of codfarmers behind Strøm wanted to launch their fish as an independent product. They came to us needing a unified identity and presentation that spoke to their dedication to quality.
WORK developed everything from their name to their positioning. To better understand how to present Strøm to the public, we worked closely with chefs and food experts to learn more about the benefits of cod. We also spoke with customers, seafood merchants and storeowners to find out what defined quality to them.
Product photos by Lisa Westgaard