Showcase & Discover Creative Work Sign Up For Free
Hiring Talent? Post a Job

Bēhance

Stride Gum

  • 139
  • 0
  • 0
  • Show Stride is a unique, creative brand by using gum wrapper origami to create iconic characters.


    Must target kids and must show non-stop nonsense were the only requirements in our Stride Gum brief. Since we take nonsense seriously, we had to make sure our ads were seriously nonsense. We decided to create a series of characters that made Stride Gum seem nonsensical and, well, a bit insane, but also a whole lot of fun.


    Copywriter: Karl Keily
    Art Director: Namgu Kang