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Stride Gum

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  • Show Stride is a unique, creative brand by using gum wrapper origami to create iconic characters.

    Must target kids and must show non-stop nonsense were the only requirements in our Stride Gum brief. Since we take nonsense seriously, we had to make sure our ads were seriously nonsense. We decided to create a series of characters that made Stride Gum seem nonsensical and, well, a bit insane, but also a whole lot of fun.

    Copywriter: Karl Keily
    Art Director: Namgu Kang