We have developed a sample look for what we feel may be an effective and bold statement for advertisements and reinforcements of sports brands. We decided to base our design upon the concept "Stretching the limits". The idea is that self-improvement within sport often involves extending the human mind and body to ones current limit to continually redefine it. Using this framework we chose to place an athlete within a stylized superhero context capturing exaggerated iconic sports moments which we all recognize. We think this may resound well with youth culture and the current media landscape. Collaboration with Ehren Kallman