StreetPeeper is a great example of an end-to-end design solution. Founder Phil Oh came to us when he wanted to start a website about street fashi… Read More
StreetPeeper is a great example of an end-to-end design solution. Founder Phil Oh came to us when he wanted to start a website about street fashion. At the time, StreetPeeper was just a name and an idea. We collaborated with him to design an online identity and toolset that would make the publication a success.
Playing off what would be the core content, street snapshots (or "peeps"), we developed a distinctive, playful logo that riffs on viewfinder iconography. Then, for the website, we carried over the bright color palette to create an easy-to-navigate site that privileged the photographs while still being eye-catching in its own right. We also translated the design into an email newsletter to be dispatched to subscribers, keeping them up-to-date on the latest looks captured online.
To make content management easy from the get-go, we created a custom content management system that allows contributing editors around the world to upload photos, which are then approved and pushed live to the site by internal editors. The HTML email template that we created is also supported by a back-end solution that allows for easy editing and email campaign management. Read Less