STREET TREATS GRILL : LOGO REDESIGN
Street Treats Grill is a local, independently owned, café & grill operating in the Northeast Ohio area since 1989. Offering uniquely affordable eating experiences for area businesses as well as University students & faculty, Street Treats has become a welcome addition to the Akron campus scene.
The revised mark has been simplified from its predecessor (reduced color, graphic translation of imagery, modern typeface). This simplicity reflects a transparency the competitors cannot match.
The umbrella symbol has been derived from imagery used in the original mark. The use of color was minimized within the revised symbol to reduce printing costs and allow for easier hand-printed processes. The logo is distressed to reflect Street Treats’ position as an urban local business with a DIY aesthetic. The circular typography contains the logo and creates closure within the mark.