We are always happy to participate in numerous worth-while PSA projects. A little while ago, Tot Alexander aka Alex T, an artist and art-director of StreetArt agency, took part in creating sketches for Nochlezhka (Flophouse) in St. Petersburg.
Mid-august St. Petersburg saw first instances of graffiti for the charitable organization Nochlezhka. Idea of this campaign was developed by advertising agency Great.
Many of St. Petersburg’s temporary fences already carry drawings related to homelessness, as well as stencils saying “Citizens! Due to our indifference this side of life is most dangerous. Every day more than 4000 homeless people die on the streets of St. Petersburg. Learn how you can help at homeless.ru.” It is worth noting that those stencils resemble the ones that existed all over town during the Siege of Leningrad in WWII. Original stencils used to read “Citizens! During bombardment this side of the street is most dangerous.”
“We decided to use the street where homeless people are often seen in order to draw attention to hardships of being homeless. Indifference of the others is the worst possible thing for those who found themselves in this predicament,” says Grigory Sverdlin, head of Nochlezhka.
Sketches for this project were created by designers from Great and Alex T from StreetArt advertising agency.
Public service art is rapidly gaining popularity across the country, and we are delighted to be a part of it.