One of the most important aspects of longevity in design is how a designed object looks, feels and how it interacts with the user over a period of time. The analysis of existing products as a case study was done and the knowledge gained through these case studies was distilled into a five-point framework. Exploration was done by creating different strategic ideas for tablet computers for Indian retail context.
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Thesis Structure
Framework extract from the Master's Thesis book.
5 different strategies distilled after studing 4 different iconic business.
Businesses who strategically take advantage of design, tend to have higher degree of consistecy in their look and feel of products/range of products and higher continuity in the interactive behaviour. This consistency in their aesthetics gives those companies sustainable competitive advantage.
