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Bēhance

Strategic design proposal for the iconic Iso Isetta

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  • Future design strategy for the iconic Iso Isetta.

    During my graduation at Italian coachbuilder Zagato, I was asked to redesign the iconic Isetta bubble car. After an analysis of the original car and its context, a strategy is made towards the year 2025 in which the original intent of the Iso Isetta is projected towards the future. The 2025 Isetta serves as the eventual goal of the strategy. The 2016 concept serves as a transition between the context of now and the 2025 context. Therefore the concepts suit the lifestyle (both work and leisure) within cities perfectly.