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Bēhance

  • Strata
     
    Identity design (branding), naming, signage and packaging for Strata, which is an artisan bakery
    in Barcelona.
     
    Based on the analysis of the cake’s artisan production, made with the meticulous superposition of multiple ingredients, we drew out the identity concept: the layers.
     
    The wide chromatic range chosen for the identity, which is part of the colours used for the ingredients, contrast with the different recycled materials of the packs and with the product (and sophisticates the graphic identity at the same time).