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Bēhance

  • Stout Dining Branding
    Building an Appetite
  • The UW-Stout campus has been going through a major overhaul upgrading its academic and student resident facilities. One of the larger of these projects was the renovation of the Memorial Student Center. The MSC houses lounge spaces, meeting rooms for student organizations, offices for involvement groups, and the more upscale side of the dining facilities. The Dining Services were looking for a rebrand to portray their upscale improvements from their former facilities and meal selections. The look and feel of each dining station was to be consistent, pushing illustrative qualities, appetizing colors, and some sort of food that represented that station. After a number of revisions these are the final logos I developed which were also implemented into prominent signage for each station.