Igor Manasteriotti's profile

Storm Motor Oil Visual Identity

Storm Motor Oil
Visual Identity
Designed in 2010.

Storm is a brand of motor oil produced by Motus CEE. More than 90 years of experience resulted in a product of high quality and excellent performance. The design needed to simplify the usual messy oil packaging style, to make it easier for customers to identify the oil they needed. Storm brand is highly professional, yet simple and friendly, with its verbal and visual identity projecting power, great performance and safety. 
Logo is inspired by/represents a controlled flow of oil through the engine internals.

Agency: Brandoctor (www.brandoctor.com)
Senior Brand Consultant: Anja Bauer Minkara 
Brand Consultant: Petra Despot

Art director/Designer: Igor Manasteriotti
Product Designer: Marko Pavlović

Naming Consultant: Petra Despot
Copywriters: Anja Bauer Minkara, Maja Benčić

Custom designed icons
 
 
 
 
THANK YOU
Storm Motor Oil Visual Identity
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Storm Motor Oil Visual Identity

Storm is a new brand of motor oil, produced by the company Motus CEE. More than 90 years of experience resulted in a product of high quality and Read More

Published:

Creative Fields