Promotional campaign in print for the storytelling-event Stories. Every event covers a different country, the first one is Russia. I chose to convey an inviting, folklore image of Russia, hence the Matryoshka and the wood-type. One illustration was made that was used throughout the campaign. By resizing and changing the backgroundcolours for the different media the illustration stayed fresh. A strong form in the shape of a book helps to recognise the upcoming Stories-events.
The campaign consists of an A5 flyer, an A2 poster, a bookmark, several small buttons and strokes of paper with selected info to lay on the seats.