In this project I have worked on a theme that portrays five phases that a formal wear has to go through in the normal day of a LP guy, incorporating clear cut phases and smooth transitions between the five phases. Every section has a fixture that is live and not only does it act as a VM object, but actually interacts with the consumer and attracts them, giving them small cues related to that phase. The five phases are - 1.Dressing up at morning, 2. Travelling to office, 3. Working at office, 4. Coffee with colleagues, 5. Dinner party at a lounge/club. To create a new format and a multi-sensory experience, the fifth phase is an actual lounge.
Circulation
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