college project 2006
The brief, to create and package your own range of wine labels.
The concept revolved around red wines and that certain wines areheavier than others, with regards to alcohol content and tannin count.
This made the decision making process far simpler especially for those consumers who are not wine literate
The package consisted of three bottle, light, medium and dark. The mainidea behind the box was to consider the fact that the average consumerwould not drink all three at once, therefore the box needed toincorporate this into the design.
To apply this I perforated the box in such a way that the consumerwould be able to take their choice of wine and still be able to keep itin it's package. This was achieved by implementing three innercardboard boxes securing each bottle separately.
The design incorporates a 360 degree aspect revolving all the wayaround the box, a carry strap has also been added to the side forconvenience. The bottles were sand blasted then sprayed black, thencolour tech was applied for the labeling.