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Bēhance

Stop Homem-Lixa Concept

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  • | Role: Illustration | Agency: Grand Union Portugal | Client: Gillette Portugal
  • Stop Homem-Lixa is a movement created by thousands of women and children of all ages, tired and hurt an entire life dealing with men that grew 3 or more days beards.
     
    In Portugal, a much smaller but efficient group of beautiful women is starting to appear. They have their own history of “beard torture” days, but now they are trained and prepared to start their own fight with their own weapons. They are beautiful, fast and efficient. They are the G-Girls.
     
  • Key Visuals
  • Key Visual by Diogo Parrinha
  • Characters
  •  Gabi "The Cleaner" | Glória "Double Blades" | Gisela "The White Foam"