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Bēhance

Stockholm Travel Poster

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  • Stockholm Travel Poster
    A poster to attract visitors to Sweden's attractive capital city
  • For this project I had to choose and research a city outside theUS and create a poster advertising the city as an American Airlinesdestination. Other than the measurements and its digital format the manner ofcompleting the project was left open-ended. Immediately Stockholm came to mindas an option. Sweden is known for a clean, modern, and minimalist aesthetic(think IKEA). Yet its capital is one steeped in rich history and medieval architecture.Gamla stan, or “The Old Town” is an entirely picturesque environment datingback to the 13 th century filled with cobblestone streets. The entirecity is situated across the islands of the Swedish Archipelago allowing for scenicviews of the many surrounding harbors. My love of both history and the sea madeStockholm just too good to pass up.

    When visualizing Stockholm the style of the architecture and harbor really setthe mood and I drew my poster’s scenic view from a photograph (explaining thepeculiar shape of the trees, they really are trimmed into that shape!). Thecolors were inspired by traditional Swedish house colors, in particular theresidences along the edges of the Stortorget, “The Great Square” in Old TownStockholm. These colors all contributed to a feeling of the warmth and beauty ofautumn and I sought to create a depiction of Stockholm under autumn’s lens. Theunderlying subtle textures represent the stucco of these medieval buildings andthe many rich textures to explore like the cobblestone streets. The boldcaption and sub-caption would have strong legibility from a distance as theposter format requires but the choice of san-serif is intentional to keep in mindclean Swedish modernism has its place as well.