Package and Logotype design concept for STEVIA by NIKO, a natural sugar substitute. The logotype has some "floral" elements underlining the natural origins of the product. The Die cut of the box is shaped like a small retro salver making the product more appealing.
The color code is deduced by:
Blue - the color code of diet/light products
Green - the natural origins of the product
Red - Corporate color of the Client
Overall appearance is intended to "stand out" and be more noticeable next to the competitive products in this category. The predominated package colors in the natural/bio category are mostly White, Brown and Green.