- Sterling Vineyards Ultimate Host
National ad campaign and Facebook sweepstakes with Padma Lashkmi
- Print and online ad campaign, as well as online sweepstakes. Responsibilities included art direction, managing photo shoot, overseeing production, working with web developers, and creating a new branding system for Sterling Vineyards.
- A full website was integrated into the Facebook page that showcased the contest challenges, featured tips from supporting bloggers, and provided a showcase for noteworthy contestant submissions.
- A series of print ads were created to drive people to the Facebook Page. The result was 1,455% growth in less than four months with 32,000 new fans and a 9% boost in sales and a 12% increase in volume in the first 5 weeks of the campaign.