LOL is short, easy to say, phonetic, fresh, positive, friendly, modern, young, universal and demonstrates satisfaction.
The phrase means "Lots Of Laughs" or "Lots Of Love" and is part of the vocabulary and the world of our target.
The idea is, taking advantage of their recognition, give it a new life and become a more “healthy” expression. Thus arises "Lots Of Life".
Thus, we can communicate the product attributes and brand. And also appears as an ultimate benefit to the health of consumer. This is wellness.
The slogan "Drinking Nature", always close to the brand, makes the approach to the beverages market without specify.
"Drinking Nature", once again, represents the quality of our products, the concern to achieve the target and symbolizes “directly from nature”.
The brown represents the ground, the origin of our raw material. The green, its freshness and the benefit to the consumer.
Depending on the established strategy to communicate the product, the logo may take the color of the fruit (in this case) without losing its identity. The umbrella brand keeps always the suggested colors.