Steri Stumpie 350ml
Update and redesign of packaging
Update and redesign of packaging
Parmalat approached us to redesign and update South Africa's favourite flavoured milk brand.
Brief:
The new design must:
• eliminate confusion as to the variant flavour
• place emphasis on the size offering (350ml vs 300ml)
• retain enough brand cues to be recognisable to loyal customers
• attract young adults with design that personifies them
Brief:
The new design must:
• eliminate confusion as to the variant flavour
• place emphasis on the size offering (350ml vs 300ml)
• retain enough brand cues to be recognisable to loyal customers
• attract young adults with design that personifies them
Previous Design
New Design
New approved design
