This is a new TV campaign we did for Ster-Kinekor Theatres.
The idea came from the insight that when you miss a movie with your friends, you miss out on more than just a movie.
We explained the method to our madness on Adlip.
Credits:
Agency: FoxP2
Executive Creative Director: Justin Gomes
Art Director: Ryan Barkhuizen
Copywriter: Alex Goldberg
Director: Grant de Sousa
Production Company: Embassy
Audio: Freqncy
Awards:
Silver Apex for Sustained Brand Growth